Challenge

Client Need

One of the world’s largest automakers wanted to accurately measure the perceptions of its brands and nameplates, track its success versus its competition and new incumbents; and, understand the impact of its campaigns and programs globally.

Solution

evolve24 collects and tracks in real-time content for over 1,000 nameplates, and 100+ OEMs and brands, in 17 languages across 5 continents. Content includes traditional and social media as well as the Automaker’s own data sources. evolve24 applies its proprietary Reputation algorithm to show a consistent, reliable indicator of global perception.

Results

Client Outcomes
  • The company tracks each week how the performance of each nameplate, brand, or region contributes to its overall performance.
  • C-level leaders within the company are able to identify issues as they occur and take immediate steps to resolve them before any notable impact on sales or performance.