Challenge

Client

U.S. based consumer goods manufacturer and specialty retailer.

Client Need

Seeking to identify within the market landscape, audience segments that could be targeted to drive enhanced sales revenue growth and higher price points.

Results

Client Outcomes
  • Leveraging evolve24 big data and neuroscience emotional intensity algorithms, client was able to reveal previously unknown microsegments at the edges of the market to reveal highly emotional segments with unmet needs, and previously unidentified value drivers.  Using both evolve24 metrics and company sales data, evolve24 enabled early prediction of sales outcomes and leading emotional indicators of behaviors so that company could shape outcome through marketing initiatives.
  • Company introduced new redesigned line of innovative products along with targeted marketing strategies resulting in significant increase of 10x price point and $750million incremental sales in three years.