Challenge

Client

A global European based leading food and beverage company.

Client Need

A division showing market share erosion and revenue decline as a result of disruption from new entrants was struggling to understand trends and market shifts to enable development of a winning growth strategy.

Results

Client Outcomes
  • Using evolve24 prediction and trend lifecycle capabilities, organization was able to understand out of over 10,000 trends affecting their market environment, which presented opportunities and risks that drove decisions on new products and market targeting strategies. Moreover, trends were validated and quantified to demonstrated future outcomes relative to market share impact to company specific to their market segment.
  • Organization identified and launched seven priority strategic areas for investment and growth where the organization was well positioned to succeed. Moreover, two existing market launches revealed as high risk areas were recalibrated using success triggers to shape market environment prior to entry.