Providing Strategists with Deep Insight to Measure, Inform and Predict Brand Success
ST. LOUIS – Jan. 19, 2016 – evolve24, a big data analytics and insights company, today announced it was named as one of CIO Story’s 50 Most Powerful Big Data Companies for its advanced technology, depth of consumer insights and ability to measure, inform and predict changing consumer behaviors.
evolve24 transforms digital media data into deep consumer insights using its Evolution Platform. This data intelligence system uses advanced analytics like Brand Opinion, Reputation and Emotion, to arm brand planners and communication strategists with data-driven insight, so these leaders can make more confident decisions around campaign, brand and communications planning. Forward-thinking brands work with evolve24’s platform and team of experts to improve brand success, increase marketing ROI, mitigate business risk, understand influencer networks, and more.
“More and more leading global organizations are harnessing the value of external big data to enhance decision making, which greatly improves business performance,” said Anthony Sardella, CEO at evolve24. “Our clients are doing this to better understand, and connect at an emotional level with, their audiences to drive business results. We take pride in knowing we’ve helped Fortune 500 companies save billions of dollars using our powerful predictive and behavioral analytics.”
evolve24 has helped many businesses find solutions to difficult business problems with its unique approach, proven research methodologies and advanced analytics.
- A durable goods company uses evolve24’s predictive analytics to forecast month-to-month sales performance with 90% accuracy.
- A global automotive company uses the Evolution Platform to track audience perception and monitor message resonance.
- A global consumer packaged goods company applies evolve24’s predictive analytics to identify emerging trends that inform product development and brand marketing strategies.
“It’s an honor to have made CIO Story’s list of the most powerful big data companies, especially as the market continues to mature and find new ways to apply data-driven insight,” said Sardella.
You can view the entire article on page 24 of CIO Story’s magazine here or the web version here.