Science Center

Our Approach
Evolve24 uses a Unique Scientific Approach that leverages content for Anticipatory Reputation and Issue Management. By analyzing the content channels that audiences are exposed to, evolve24 can provide an accurate predictor of beliefs and perceptions that form a reputation. Using this approach evolve24 measures belief before they are formed and can provide early warning, situational assessment and predictions of belief formation and the impact on your business.

Comparison of Analytical Tools
Focus groups and opinion polls are somewhat limited because they occur later on in the belief formation process. Additionally, focus groups do not always discuss belief-related information (Stasser, 1985; Wittenbaum, 2004; Mueller, 2005) Individuals may hold beliefs that they are not aware of and so cannot report them to a focus group or to an opinion pollster (Bargh & Chartrand, 1999). Unconscious beliefs may be different from beliefs reported in focus groups or to an opinion pollster (McConell & Leibold, 2001).

Comprehensive Content Network
Evolve24's extensive content coverage features offline, online and the deep-web (paid subscription content) data. Evolve24 stands alone as the only reputation analysis company to incorporate all relevant and applicable content types. These extensive databanks are searched on a regular basis (seconds, minutes, hours, etc.) in multiple languages to identify all applicable content.

Risk Assessment Methodology
Evolve24 has unique tools and methodologies that will satisfy your company's set of needs. Evolve24's methodology (Methodology chart) is built upon a process of discovery, analysis and prediction.

DISCOVER Using Information Sciences
Evolve24 uses automated technology including metasearch capabilities, and captures large quantities of electronic data across diverse mediums by searching the internet and various content aggregators. Our sources of information are based on, but not limited to, offline sources such as paid subscription services, proprietary databases, and research data as well as online sources such as web, blogs, print media, and broadcast media.

ANALYZE Using Cognitive Sciences
Evolve24's data analysis methods for non-market issues are among the most advanced in the world. Where most consultants provide textual analysis based on limited media resources containing key words or phrases, evolve24 steps outside the boundaries of conventional analysis to deliver thorough analysis and unparalleled insights that affect your business.

Although computer generated findings provide invaluable data, human intervention can pull elements and details from the data set that are otherwise missed by statistical computations. Evolve24 employs the use of research analysts at this stage of the data analysis to scrutinize the entire data set from a human perspective. All data captured is evaluated not just a random sample.

PREDICT Using Computational Sciences
Evolve24 possesses science based tools to evaluate how communities perceive risks leading to fear, anger, outreach and actions against an organization. The tools enable quantitative risk levels to be determined.

Issues are ranked according to the level of threat they represent to the reputation of the company or industry. The risks can be segmented and prioritized according to country, product or even client target base (i.e. demographic or psychographic).